“BI: Empowering Employees to Make
Smarter Business Decisions”

Why Attend

 As IT and business professionals begin to better understand and manage the “three Vs” of Big Data, (volume, velocity, and variety), they’re starting to place more emphasis on the importance of business intelligence in creating greater value out of corporate data and making smarter business decisions. And with more widespread use of predictive analytics, these companies are able to spot new ideas and innovations sooner.

 Many companies are trying to meet this challenge head on by harnessing the massive growth in data and the corresponding complexity created by both structured and unstructured data sources. But many traditional BI solutions are based on rigid data models that don’t allow for flexibility and more universal models that everyone in the organization can follow. These solutions are also more limited in what can be analyzed and reported.

At this event, you and your executive peers will discuss with experts from InformationWeek and CDW, as well as with other BI industry leaders like Microsoft and IBM, how to create a BI strategy that detonates that rigidity and enables workers – including those not accustomed to specific query or reporting methodologies – to more seamlessly and quickly retrieve, manage, and analyze data so they can make smarter business decisions.

You’ll discover how it’s possible to implement self-service BI tools that enable your company’s employees to manage data on their own terms without sacrificing security.

How IT can better empower employees to be a part of the data analysis process; what tools are needed to remove some of the burden from IT and put the business data experts closer to the actual data; and how IT can present data to them that is easily understood in their traditional models
Ways that IT and the business can work collaboratively to drive the BI initiative and push for better analysis of corporate data; how LOB managers can help IT better target or customize the BI approach
How to get insight from our data as quickly as your competitors, and what IT should be doing to ensure that happens
The differences between a centralized BI approach with common tools and one that offers multiple end-point solutions
How mobility impacts a BI strategy and how IT should accommodate mobile workers

    Lenny is a contributing editor to InformationWeek and a writer and consultant with more than 30 years of experience in the application of information technologies to real-world business challenges. After graduating Yale in 1979, Lenny worked for AT&T Bell Laboratories. He then began an independent practice. By the end of the 80’s, he was working with leading innovators in networking, IT management, business applications and digital voice. Lenny has worked with all of the tech sector’s leading companies, as well as many successful start-ups. His work for these clients has included strategic messaging, white papers, live-event moderating, webcasts, case studies, executive ghostwriting, and web content development.

    • Edd Dumbill
      Edd DumbillVP of Strategy for Silicon Valley Data Science

      Edd Dumbill is Vice President of Strategy at Silicon Valley Data Science, a big data and data science consulting firm, focused on bringing the techniques and advantages of Silicon Valley data-driven development to the wider world. Edd was the founding chair of the O’Reilly Strata conference series, now the central event in the worlds of big data and data science. He was also chair of the O’Reilly Open Source Convention (OSCON) for six years. He has a background as a developer, writer, entrepreneur and technology analyst. Edd can be found on Twitter as @edd.

    • Marcello Benati
      Marcello BenatiEnterprise Architect, Microsoft

      Marcello Benati is an enterprise architect with more than 25 years’ experience as a business intelligence consultant for various verticals for US and multinational companies.  His primary focus is transformational business Intelligence, where he leverages data insights and applies lateral creative thinking methods to resolve challenges, discover solutions, and unleash new opportunities.

      Marcello has led successful consulting engagements focusing on large scale data warehouse and BI projects for various clients in the Midwest region and internationally, with clients such as Nielsen, Redbox, Eli Lilly, Laidlaw, International Trucks, Sears, Johnson & Johnson, HSBC, Pfizer, Microsoft, and others.

      In the past 10 years, he has worked to  evangelize the democratization of information and Microsoft’s vision of “BI to the masses,”  while leveraging IT investments to offer comprehensive and SMART Solutions (Strategy, Monitor, Analyze, Report, Take Control).

      He combines data science and strategy to create solutions that are relevant and business-focused. Marcello holds a bachelor’s degree in international business and a master’s degree in information technology, as well as various certifications in applied math, physics, predictive analysis, and fractal encryption. He has developed 12 patents and is a citizen of the United States and Brazil. He loves languages, and is fluent in English, Portuguese, Spanish, Italian, French, and German.

      • Leo Flynn
        Leo FlynnDirector of Strategy, CDW

        Leo Flynn is Director – Strategy for CDW, a leading provider of technology solutions to business, government, education and healthcare. Flynn and his Strategy team focus on analyzing emerging trends in the IT market in order to understand the new opportunities and threats that CDW will face in the future.  Flynn also has responsibility for CDW Marketing Analytics, Research, Database and Direct Marketing functions.

        Flynn joined CDW in 2003 as senior financial analyst in Financial Planning, supporting the segmentation of CDW’s sales force.  Prior to assuming his current role, he held various management positions in CDW’s marketing and product and partner management departments. He brings a deep understanding of our partners’ businesses as well as CDW’s financial operating model.

        Prior to joining CDW in 2003, Flynn launched Deutsche Bank’s venture capital placements practice in Europe and worked with rapidly growing technology companies to raise late-stage venture capital funding. Flynn is a CFA charterholder and a member of the CFA Society of Chicago. He holds a BBA, cum laude from the University of Notre Dame in Finance and Business Economics and earned his MBA from the Kellogg School of Management at Northwestern University.

        • Jim Collins
          Jim CollinsPerformance Management Strategy Executive, IBM

          Jim is a Performance Management Strategy Executive for North America within the Business Analytics Group at IBM. He works closely with the Sales and Solutions delivery teams to ensure that IBM’s Performance Management (PM) solutions are best aligned to address enterprise or industry-specific business issues and challenges, as expressed by the Finance and Management Executives at IBM’s clients.

          Jim has over 35 years of Financial Management experience including holding the positions of CFO and Controller. He has a wide background in various industries including Telecom, Semiconductors, Consumer Products, Manufacturing, Import/Export, Ethical Pharmaceuticals and Electronics. Jim has been in the seats of IBM’s customers and prospects and adds valuable insight to best practices and successful processes to aid in the design and implementation/integration of IBM solutions.



          8:30 - 9:00am . . . Registration & Networking Breakfast
          9:00 - 9:15 AM . . . Welcome and Research Presentation – InformationWeek
          InformationWeek Contributing Editor Lenny Liebmann offers an informative and entertaining perspective on the importance of business intelligence for creating greater value from corporate data and making smarter business decisions.
          9:15 - 10:00 AM . . . Keynote – Edd Dumbill, VP of Strategy for Silicon Valley Data Science
          Industry analyst Edd Dumbill, VP of Strategy for Silicon Valley Data Science, will provide objective insight on how you can better empower your company’s employees to be a part of the data analysis process. You’ll learn what tools are best for lessening IT’s burden in the increasingly complex BI process, and how to be sure data analysts are getting the most from your business data.
          10:00 - 10:15 AM . . . Networking Break
          10:15 - 10:45 AM . . . CDW Presentation on Business Intelligence – Leo Flynn, Director of Strategy
          CDW provides useful advice and insight on implementing self-service BI tools that enable your company’s employees to more easily manage data, derive better business insights, and ensure security.
          10:45 - 11:45 AM . . . Experts Panel with IBM, Microsoft, and CDW – Moderated by InformationWeek
          CDW’s Leo Flynn, IBM’s James Collins, and Microsoft’s Marcello Benati sit down for an engaging, interactive panel discussion moderated by InformationWeek’s Lenny Liebmann. Topics include advanced BI solutions, data analytics challenges, big data best practices, and knowledge-management issues.
          11:45 - 12:00 PM . . . Key Takeaways & Closing Remarks
          InformationWeek and CDW offer specific, tangible action items for attendees to bring back to the office and implement for better business results.


          12:00 - 1:15 AM . . . Partner Spotlight and Networking Lunch
          1:15 - 2:00 PM . . . Tour of Soldier Field
          Enjoy a unique opportunity with fellow attendees to tour world-famous Soldier Field, and exchange business ideas in an informal – and fun – networking atmosphere.
          2:00 - 3:00 PM . . . CDW Technoliner Experience and Afternoon Reception
          Following the event, you’ll have an opportunity to tour the CDW Technoliner, a 48-foot, tricked-out tech experience on wheels.  Packed with the latest video, sound, connectivity, network, and mobile technology, it’s a serious showcase for a cutting-edge enterprise technology.


          1410 MUSEUM CAMPUS DR, CHICAGO, IL 60605
          It was known as one of the great venues during the “Golden Age of Sports” and one of Chicago’s most famous landmarks. Crowds in excess of 100,000 were commonplace, marked by several memorable events including the 1926 Army-Navy game and the epic 1927 Jack Dempsey/Gene Tunney heavyweight rematch featuring the controversial “long count”. In 1944, 150,000 spectators attended a wartime visit by President Franklin Roosevelt and thousands turned out to hear evangelist Billy Graham in 1962. Soldier Field is also the birthplace of the first Special Olympic Games in 1968. College and Professional football, rock concerts, festivals, rodeos, stock-car races, and even a skiing/toboggan event have called Soldier Field home. The Chicago Bears moved from Wrigley Field and began using the facility in 1971 and played their first game in the renovated Soldier Field on September 29, 2003.

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